Wisconsin Lift Truck Corp. Celebrates 45 Years BROOFIELD , WI – Wisconsin Lift Truck Corp., one of the nation's largest material handling distributors, celebrates its 45 th anniversary this month. The company got its start in Milwaukee when CEO Otto Wolter opened for business in a two-man, two-car garage operation. Today, with material handling options exploding, Wisconsin Lift Truck Corp. acts as a trusted advisor guiding customers to appropriate and cost effective solutions. It offers the most comprehensive customer support system in the state and Michigan's UP from its headquarters in Brookfield and locations in Eau Claire, Green Bay, Janesville, LaCrosse, and Wausau. It has over 390 employees. Wisconsin Lift Truck Corp. provides companies with multiple brands of lift trucks and other types of material handling equipment and various types of storage and industrial equipment, service in shop and on the road, parts and rentals. Its strong line of top brands includes Airtrax, Cat Lift Trucks (MCFA), Combilift, E-Z-Go, Gehl, Generac Power Systems, Inc., Genie Industries, Hotsy Cleaning Systems, JLG Industries, Inc., Linde Material Handling North America Corp., Mariotti, Mitsubishi Forklift Trucks (MCFA), Royal Tractor Company Inc., Schaeff/Nobel, Sellick Equipment Limited, Steel King Racking, Storage Battery Systems, Systems Material Handling, Taylor Machine Works, Inc. and Yanmar America Corp. As a key service, Wisconsin Lift Truck Corp. offers no-obligation resource assessments. The company's in-house engineers study key areas and look for ways to improve cost savings and productivity for customers. Its Fleet Services division offers customers more ways to improve fleet performance and lower costs. It is also a top training resource with certified trainers conducting operator training, safety training, and train-the-trainer programs. Over 48,000 operators and more than 5,000 trainers have been trained. Associate companies include Wolter Power Systems, specializing in new industrial engine and generator sales, service, and parts; and Contractor Equipment Services, offering construction equipment; skid steer and track loaders; mini-excavators; aerial, scissors and boom lifts; sweepers; scrubbers; new and used sales; rentals; service; and parts. President and COO Jerry Weidmann said, “T he world has changed dramatically over these many years. However, the basic principles upon which our company was built have not. The key principles of customer-focused solutions and service; quality products; a well trained professional staff; and our team working in unison to deliver what our customers need in a timely manner are still paramount. The products we offer change, the businesses we serve change, but the fundamental principles that will support our continued success are constant and unchanging.” For
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